Tracing the roots of the Helvetica (née Neue Haas Grotesk) font back to a small foundry in Münchenstein, Switzerland in the 1950s, the film charts its rise as a staple of corporate logos, warning signs and any form of communication that requires a direct, pithy and functional mode of expression.
It's almost absurd that something so quotidian could provoke such controversy but, as we soon discover, the graphic design world is very much split over its cultural connotations and artistic worth, allying it as easily with fascism as socialism, progress as decline, superficiality as substance.
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It's almost absurd that something so quotidian could provoke such controversy but, as we soon discover, the graphic design world is very much split over its cultural connotations and artistic worth, allying it as easily with fascism as socialism, progress as decline, superficiality as substance.